Core Values

At Pritchard & Co Law Firm, LLP we are dedicated professionals who are committed
to providing excellent client service.

We believe that the following behaviors are associated with each of our three Core Values of
Trust, Excellence, and Respect.


  • Ensure actions are consistent with our Core Values.
  • Always act with courage, honesty, integrity and ethical behavior.
  • Always keep client confidentiality.
  • Be accountable. Do what you say you will do.
  • Solicit feedback and accept responsibility for our actions.
  • Create and promote an environment that supports open, clear, and honest communication.
  • Establish and communicate clear expectations.


  • Commit to lifelong learning.
    • Create an environment where each person takes responsibility for her/his own growth and the growth of the firm.
  • Strive to exceed expectations by delivering outstanding client-centered service with care, kindness, and compassion.
    • Work individually and together as a team to provide the best service to our clients and to our community.
  • Challenge the status quo, in a constructive manner, to improve upon our excellent service to clients.
    • Create best practices for best client experiences.
    • Be the best you can be!
  • Go the extra mile to help others succeed.
  • Come to work with positive energy and enthusiasm!  Love what you do!
  • Lead with positive energy, humility, joy and fun!


  • Treat others as you want to be treated, with courtesy and kindness.
  • Believe that everyone comes from good intention.
  • Communicate with:
    • Patience
    • Compassion
    • Competence; and
    • Confidence.
  • Actively listen to understand the other person’s perspective.
    • Focus your attention on the other person. Remain silent while the other person is speaking.
    • Make eye contact and show positive body language.
    • When necessary, ask questions to clarify what is being said.
    • Confirm your understanding of what is being said.
  • Own and resolve issues in a manner consistent with our Core Values.
  • Embrace a healthy work/life balance.
  • Express genuine interest in and appreciation of others. Appreciate each person’s unique gifts.